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Brand building with sophistication and authenticity.
A thoughtful re-purposing of a graphic device took the branding of this property investment company into an entirely new realm.
Marketing
Hachem undertook a complete re-design of the company’s visual
identity, considering every available element in a quest to
create a modern and confident brand that reflected its promise
of creativity.
The infinity device was given a three
dimensional treatment to provide the logo with dynamism and
meaning. The colour palette was simplified to a very elegant
combination of stylish architectural copper and warm grey
vignettes. The final impression is chic, professional and
believable.
